Selected Clients

Absolut · Sony · Norwegian · Carlsberg · Subway · Nestlé · Com Hem · NK · Lovel

About

I’ve spent the last 15 years building brands, campaigns and digital experiences across global companies, startups and emerging products.

My work sits between creative direction, storytelling, design and execution, helping ideas find their strongest expression and bringing them into the world.

Today I integrate AI-native workflows, automation and agent-based systems into creative development to increase speed, quality and creative leverage without compromising craft or direction.

Available for leadership roles, consulting engagements and ambitious collaborations.

Services

Helping brands evolve through storytelling, design and creative systems.

Creative Direction

Brand Building

Campaign Development

Digital Experiences

Brand Strategy

Creative Systems

Design Leadership

Art Direction

AI-Native Workflows & Automation

Selected Clients

Absolut

Sony

Norwegian

Carlsberg

Nestlé

SUBWAY

H&M

EON

Com hem

NK

Experience

Lovel Energy
2025 - current
Creative, brand & Digital Director

Nibiru Software
2021-2025
Creative & Brand Director

The Absolut Company
2017-2021
Creative Lead - Inhouse Agency

m&C Saatchi Stockholm
2015-2017
Creative - Art Director

McCann London
2012-2015
Creative - Art Director

Beckmans College of Design
2009-2012
BFA Fine Art
Advertising & Graphic Design

Dolhem Design
2007-2009
Jr Graphic Designer

A smiling woman writing on a piece of paper in her home