Project
Next Stop – NYC
Client
Norwegian
Category
[Advertising]
Year
2021
To promote the new direct flight from Oslo to NYC, we turned Oslo’s Nationaltheatret subway station into a live replica of Times Square Subway station with 600 m² of vinyl, 42 performers and a surprise appearance by the Naked Cowboy, bringing the energy of New York to 40,000 commuters in a single day.
M&C Saatchi Stockholm